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How it works
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Trained on over 50,000 introductions, our matching agent sources from our highly vetted network to introduce the right options within 24 hours.
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Transparent pricing, directly from the talent you hire. Contracts, payment, and compliance streamlined by Storetasker.
Build your AI-native team
Storetasker is your talent partner — strategically connecting you with the right AI-native specialists to solve your toughest growth challenges.
Hiring a fractional CFO: What you need to know
When should I hire a fractional CFO?
Hire one when you are preparing to raise capital or take on debt, cash is tight despite growth, margins are slipping, or an exit is on the horizon, but a full-time CFO is not yet justified.
What skills should I look for in a fractional CFO?
Look for consumer brand operating experience, a track record with investors and lenders including inventory financing, pricing and margin strategy, cash planning, and the ability to build finance teams and systems that scale.
How much does it cost to hire a fractional CFO?
Fractional CFOs typically charge $4,000-$12,000 per month for 15-40 hours of work. Larger brands, active raises or sale processes often run $12,000-$20,000 per month, and hourly rates usually fall between $200 and $450.
Fractional CFO: What can they do for you
Hire talent- Fundraising strategy & materials
- Lender & inventory financing
- Board & investor management
- Pricing & margin strategy
- Cash runway & working capital
- Capital allocation decisions
- Finance team & systems build
- M&A & exit readiness
- Diligence & data room prep
Specialist skills and tasks
Fundraising Strategy & Execution
Shape the raise, build the model and materials, prepare the data room, and lead investor conversations through diligence.
Debt & Inventory Financing
Compare and negotiate credit lines, inventory and purchase order financing, and revenue-based options, then manage lender reporting and covenants.
Pricing & Margin Strategy
Set pricing, promotion and discount guardrails from SKU and channel margins, protecting contribution margin as costs and tariffs change.
Cash Runway & Working Capital
Manage runway with a rolling cash forecast and improve working capital through supplier terms, inventory levels and payout timing.
Finance Team & Systems Build
Decide when to hire, outsource or automate, and design the finance stack and controls a growing consumer brand needs.
M&A & Exit Readiness
Prepare clean accrual financials, normalized EBITDA, cohort and channel data, and a diligence-ready data room well before a sale process.
Real results from the Storetasker network
How Alo Yoga Scales UX Without Hiring In-House
Case Study
Working with Leif over nearly three years has been exceptional. He became a true extension of our team, understanding our brand deeply and consistently delivering high-quality design work across countless projects.
A Shopify Developer for TomboyX
Case StudyTyler is probably the best developer I’ve ever worked with, and I’ve worked with devs across large companies, small companies, and agencies.
A CRO Expert for Scandinavian Biolabs
Case StudyAshna brought exactly the analytical, strategic approach we were missing. Her ability to analyze our data, identify real opportunities, and translate them into actionable recommendations has been invaluable.
A Fractional eComm Manager for Studio McGee
Case StudyWe didn’t have the capacity for a lengthy onboarding process or a lot of day to day direction. Sarah came in, got up to speed quickly, and took ownership of the work.
Storetasker vs everyone else
Common Questions
Still not sure? Book a demo
How many hours a month does a fractional CFO work?
Most engagements run 15-40 hours a month, scaled to your stage and what is happening. Expect more time during a raise, lender process or sale, and less in steady quarters. Experts can work on a monthly retainer.
Fractional or full-time CFO: which do we need?
A fractional CFO suits most brands that need senior judgment without a full-time salary. A full-time hire usually makes sense once fundraising, credit facilities, multiple entities or deal activity need someone every day.
Will a fractional CFO do our bookkeeping?
No. A CFO sets strategy and oversees finance, while day-to-day bookkeeping and month-end close sit with a finance expert or bookkeeper. Many brands pair a fractional CFO with ongoing bookkeeping from a finance expert.
Can they help us secure inventory financing?
Yes. They assess whether purchase order financing, an inventory line, asset-based lending or revenue-based financing fits your sell-through and margins, prepare the lender package, compare terms, and set up the reporting lenders expect.
Do fractional CFOs provide tax or legal advice?
No. Tax planning and returns stay with your CPA or tax advisor, and legal matters with your attorneys. A fractional CFO coordinates with those advisors and makes sure they have accurate numbers and clear context.
How do they prepare a brand for a sale?
Ideally 12-24 months ahead, they tighten accrual financials, normalize EBITDA, document channel and cohort performance, reduce concentration risks where possible, and build a data room, so buyers and their diligence teams find few surprises.
How quickly can a fractional CFO get started?
Storetasker introductions typically happen within a few hours. Most CFOs then spend their first weeks reviewing your financials, model and cash position, and agree priorities with you before taking on fundraising or lender work.
