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Hiring an SEO expert: What you need to know
When should I hire an SEO expert?
Hire one when organic traffic has flattened or dropped, you are planning a migration or redesign, competitors outrank you for your own product categories, or paid ads carry growth that search could share.
What skills should I look for in an SEO expert?
Look for technical SEO on Shopify themes, keyword research tied to buying intent, collection and product page optimization, migrations with redirect mapping, and clear reporting in Search Console and GA4. Ask for results measured in organic revenue, not only traffic.
How much does it cost to hire an SEO expert?
Costs depend on catalog size and how much content is included. Ongoing SEO programs typically run $2,000-$10,000 per month, while audits and one-off fixes are quoted as projects. Experts quote price, timeline and scope upfront, and getting quotes is free.
SEO expert: What can they do for you
Hire talent- Technical SEO audits
- Site structure & internal links
- Structured data & page speed
- Keyword & competitor research
- Collection & product page copy
- Buying guides & blog content
- Migration redirect maps
- Search Console monitoring
- Organic revenue reporting
Specialist skills and tasks
Technical SEO Audits
Find crawl, indexing, duplicate content and speed issues in your Shopify theme and apps, then rank the fixes by their likely effect on organic revenue.
Keyword & Intent Research
Map the searches your customers make to collections, products and guides, prioritizing terms with buying intent over traffic that never converts.
Collection & Product Page SEO
Write titles, meta descriptions, headings and copy for collections and products that match search intent and still read well for shoppers.
Content & Digital PR
Plan buying guides and comparison content that answer real shopper questions, and earn links through digital PR rather than paid link schemes.
Migration & Redesign SEO
Protect rankings through a replatform or redesign with URL maps, 301 redirects, preserved metadata and Search Console checks after launch.
SEO Reporting & Analytics
Track rankings, clicks and organic revenue in Google Search Console and GA4, and explain each month what changed and why.
Real results delivered by our SEO experts
A Fractional SEO Expert for Holden
Case Study
Working with Nick has allowed us to scale our content and technical SEO strategies in a meaningful way. His strategic approach to SEO has helped us identify content gaps to drive more qualified traffic.
Storetasker vs everyone else
Common Questions
Still not sure? Book a demo
How is SEO different from AEO?
SEO earns your pages visibility in search results on Google and other search engines. AEO applies the same groundwork to AI answers in tools like ChatGPT and Google AI Overviews, with more focus on product data and mentions of your brand elsewhere. Many experts cover both, so ask how they track AI visibility if it matters to you.
Can an SEO expert guarantee first-page rankings?
No. Google says no one can guarantee a top ranking, and promises like that are a warning sign. Good experts agree measurable goals with you, such as non-branded clicks and organic revenue, and report progress against them every month.
Does Shopify limit what we can do for SEO?
A little. Shopify fixes some URL patterns, such as /products/ and /collections/, and themes can create duplicate product URLs that rely on correct canonical tags. Sitemaps are generated for you, and robots.txt can be edited in the theme. A good expert works within these rules.
How long does SEO take to show results?
Technical fixes are often picked up once Google recrawls the affected pages. New content and links usually take longer to rank, and Google says some changes take several months to show an effect. Judge an SEO program by its progress each quarter, not each week.
Will a redesign or migration hurt our rankings?
It can, if URLs change without redirects or ranking content is removed. Bring an SEO expert in before launch to map old URLs to new ones, set up 301 redirects, keep the titles and content that rank, and watch Search Console after launch to catch errors early.
Can AI write our SEO content?
It can help, used carefully. Google judges content on its quality and usefulness, not on whether AI helped write it, but mass-producing pages mainly to rank breaks its spam policies. Good experts use AI for research and drafts, then add original detail, check facts and edit every page.
What access will an SEO expert need?
Usually Google Search Console, GA4, a Shopify staff or collaborator account with theme and content permissions, and access to any SEO or reviews apps. Your brand stays the owner of each account and can remove the expert as a user at any time.
