Hire vetted ecommerce managers
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Hiring an ecommerce manager: What to know
When should I hire an ecommerce manager?
Hire one when nobody clearly owns the store: the founder signs off every promotion, apps pile up unchecked, reports go unread, and conversion, site health and the trading calendar fall between other jobs.
What skills should I look for in an ecommerce manager?
Look for someone who has run a Shopify store end to end: merchandising, promotions, apps, analytics in GA4 and Shopify, and managing developers, agencies and 3PLs. They should know your numbers, from conversion rate to AOV and margin.
How much does it cost to hire an ecommerce manager?
Fractional ecommerce managers typically charge $75-$150 per hour, or $3,000-$8,000 per month for 10-20 hours a week. Senior heads of ecommerce working two to three days a week often cost $12,000-$25,000 per month.
Ecommerce manager: What can they do for you
Hire talent- Product launches & site updates
- App stack management
- Site health & QA checks
- Promotions & trading calendar
- Conversion & AOV improvements
- Merchandising priorities
- Weekly KPI reporting
- Agency & developer management
- 3PL & vendor coordination
Specialist skills and tasks
Day-to-Day Store Management
Keep the Shopify store running smoothly, from product launches and content updates to pricing changes and inventory issues.
Promotions & Trading Calendar
Plan sales, drops and seasonal campaigns across site, email and ads, set discount rules and protect margin through every promotion.
App Stack & Integrations
Audit, configure and maintain Shopify apps and integrations, removing overlap and slow scripts while keeping subscriptions, reviews and fulfillment connected.
Ecommerce Reporting & KPIs
Build weekly reporting on revenue, conversion rate, AOV, repeat rate and margin in Shopify and GA4, with clear actions for the week ahead.
Vendor & Agency Management
Brief and manage developers, agencies, 3PLs and app partners, hold them to timelines and costs, and remove blockers for your team.
Site Health & Conversion
Monitor site speed, checkout, tracking and broken journeys, and prioritize fixes and tests that lift conversion rate and average order value.
Real results delivered by our ecommerce leads
An E-commerce Manager for Teak Beauty
Case Study
There’s nothing better than finding a trusted partner who is willing to get into the nitty gritty details, communicates quickly and clearly, and is proactive.
A Fractional eComm Manager for Studio McGee
Case StudyWe didn’t have the capacity for a lengthy onboarding process or a lot of day to day direction. Sarah came in, got up to speed quickly, and took ownership of the work.
Customer Story: Niccolo at Kettle & Fire
Case StudyIt’s been fantastic. I was looking for an E-commerce manager - someone with a dev background who could take a lot of E-comm tasks off of my plate.
Storetasker vs everyone else
Common Questions
Still not sure? Book a demo
Is a fractional ecommerce manager enough for us?
For many brands in the $1M-$20M range, yes. A fractional manager working 10-20 hours a week can own the store and its vendors. When the role needs daily presence or a growing team to lead, it may be time for a full-time hire.
How is this different from a Shopify agency?
An ecommerce manager owns the store's ongoing performance, week after week. A Shopify agency delivers defined builds, such as a launch, redesign or migration. Many brands use both, with the ecommerce manager briefing the agency and holding the build to its timeline.
Will they also run our paid ads and email?
Usually they coordinate rather than run them. An ecommerce manager lines up ads, email and site around the trading calendar and holds channel specialists accountable. Some also manage Klaviyo campaigns directly, so confirm hands-on channel work in the scope.
What access will an ecommerce manager need?
Typically a Shopify staff account with the right permissions, GA4 and your reporting tools, admin access to key apps, and shared Slack channels with your team and vendors. Experts work directly with your team over email, Slack or Zoom.
What happens in the first few weeks?
Most start with an audit of the store, apps, analytics and current promotions, then agree priorities and KPIs with you. Typical early outputs include a trading calendar, a cleaned-up app list and a weekly reporting rhythm.
Can they work alongside our in-house team?
Yes. Fractional ecommerce managers often lead a small in-house team or support a founder stepping back from daily operations. They join your Slack, run weekly check-ins and document processes so the work does not depend on one person.
Should we hire on a retainer or per project?
Day-to-day store management suits a monthly retainer. A project works for a defined job, such as a store audit or app cleanup, quoted with price, timeline and scope. It’s free to get quotes on Storetasker.
