Hey All,

This interview by a close friend of Storetasker: Ben Zises, is one to watch. He speaks with Dan & Sienna, founders of Create.

For those who don’t know: Create sells creatine gummies. Founded in 2022, they’ve already sold 250M+ gummies, raised $27M in funding from Unilever Ventures, and are now on shelves at Target, GNC, Vitamin Shoppe, Sprouts, and Wegmans.

#1 They made it easier to consume, not better.

20+ manufacturers told them that creatine in a gummy form was impossible. They spent months in R&D until someone would build it from scratch.

They didn’t improve the formula. They changed the form factor.
The biggest unlock often isn’t a better product. It’s a more usable one. Lower the friction, expand the market.