Thomas Lalas is a Fractional Director of Retention who has worked with 11 category-defining CPG brands. With 15 years of marketing experience (8 years as an operator, 7 years in DTC), Thomas specializes in transforming health & wellness and CPG brands with subscription-first system

Thomas is currently completing his upcoming book on retention systems. He is an avid traveller (25+ countries so far), an ex-academic, ex-NATO Military Policeman, ex AI-startup founder, musician & storyteller, and brand new dad. He's a bookworm, too.

Business Strategy

Email Marketing

Retention Marketing

Affiliate & Referral Marketing

Subscription

Gorgias

Klaviyo

ReCharge

Skio

Typeform

Wonderment

Postscript

Triple Whale