With 9 years of ecommerce experience, I help brands build, launch, manage, and optimize high-performing Shopify storefronts. My experience spans the entire website lifecycle—from leading full website redesigns and new feature launches to owning the day-to-day management that keeps ecommerce stores running smoothly. I'm equal parts strategist and operator. I take the time to understand your brand, your customers, and your business goals so every recommendation feels authentic to your business. Whether I'm conducting a comprehensive audit or leading a day-to-day retainer, my approach combines UX, creative direction, digital merchandising, content, and conversion strategy to strengthen your brand, improve the customer experience, and drive measurable business growth. I love rolling up my sleeves and getting the work done. From merchandising collections, managing products and invetory, uploading and managing content, writing or refining copy, coordinating launches or implementing new features,I thrive in the day-to-day operations of running a successful ecommerce store. My goal is to become an extension of your team—someone you can trust to think holistically, execute efficiently, and proactively improve your business.

Outside of work, I’m a lifelong learner with a deep curiosity about the world, having lived and worked in places like Bali, Brazil, Mexico, and Barcelona. After a 2024 sabbatical to train in yoga and trek the Himalayas, I’ve now relocated to Portugal, where I continue my daily yoga practice and am learning Portuguese.

Business Strategy

Store Management

CRO (strategy)

SEO (strategy)

Landing Pages

Contentful

Google Analytics

Klaviyo

Figma

Algolia

Smart Themes

Squarespace

Loop Subscriptions