I formerly led Brand Marketing at leading company builder and accelerator Founders Factory for over four years, where my expertise in marketing, brand and strategy helped over 150 portfolio companies drive growth from launch through traction and scale. Prior to that, I held Senior Marketing positions at VC-backed retail and ecommerce startups and large FMCGs, with a background rooted in entrepreneurship with my own startup and social enterprises. I'm currently a part-time senior marketing leader and advisor. My role is to provide strategic direction, build and steer the team and when required, roll up my sleeves and execute. I cover the full marketing/growth spectrum, with expertise across all channels and functions that span awareness to retention and loyalty. I'm also the founder of a D2C brand in the baby/kids space. I only take on projects that have a purposeful mission, and founding teams that care about people and planet. Companies I have had significant involvement in include: baby MORI, Clothes Doctor, MPowder, Lansinoh, DabbaDrop, Ruuby, Stix, Anatome.

I have a one year old son called Jack. Life outside of work involves 24/7 parenting. 😊 If I get a moment's break, you'll find me out for coffee or dinner with friends, and exploring new cities.

CRO (strategy)

Email Marketing

Business Strategy

Social Media

Paid Social

Klaviyo

Facebook Ads

Google Adwords

Google Analytics

Google Search Console

Optimizely

MailChimp

Loyalty Lion