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Colette
Goh
Colette led new product launches for our Meridian and Lumin brands for the US and European marketplaces. Not only is she able to own complex marketing projects, but she is not afraid to challenge the existing process to drive results.” MARC HESS, AMAZON GROWTH MANAGER, PANGAEA”
Marc Hess, Amazon Growth Manager, Pangaea
Senior Shopify Expert
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About
Colette has 7 years of marketing experience in building and executing strategies that drive revenue for direct-to-consumer and consumer goods brands on Amazon, Shopify & traditional retail. She worked in-house for award-winning personal care and beauty brands Meridian and Lumin as well as legacy brands like Kellogg's. She also honed her client service skills on the agency side for corporate brands like DHL and Hudson’s Bay. Colette passionately believes in being a true partner to her clients. Instead of prioritizing short-term goals, she focuses on driving profitable long-term growth through differentiated positioning, consistent branding and conversion-optimized content.
Beyond Shopify
You'll find me playing tennis and volleyball in the summer, and snowboarding in the winter. I was born in Boston, lived in Singapore, Vancouver and Toronto and have spent half a year in Bordeaux. I am customer-obsessed and constantly curious. I have long been fascinated by the intersection of consumer behavior, societal dynamics, and the trends we see in retail, ecomm and media.
Focus
Copywriting
Amazon
Business Strategy
CRO (strategy)
Amazon
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