With 10+ years in marketing and product, I help founders develop scalable systems to convert and retain customers. For the past five years, I’ve focused on e-commerce, supporting brands across apparel, home goods, beauty, skincare, and consumer tech. As CEO of Birthdate Co., I led a turnaround that positioned the business for long-term success. Previously, I was a Growth Product Manager at Wealthsimple, one of Canada’s largest fintech brands and a Growth Team Lead at Tilt, a peer-to-peer payments app acquired by Airbnb in 2017.

I live in Brooklyn with my wife and our lovable yet complicated dwarf pitbull, Wally. When I’m not working, I’m probably running or biking in Prospect Park. I’ve recently taken up ceramics…I now have a very odd collection of inappropriately sized bowls and mugs throughout my apartment. I’m also an avid skier. I co-founded Glory Ski Poles as a side project with my wife and two friends.

Email Marketing

CRO (strategy)

Business Strategy

Store Management

Paid Marketing

Google Analytics

Google Search Console

Hotjar

Klaviyo

Iterable

Postscript

Junip