Email Marketing Optimization
As other tools and ways to reach customers develop, email marketing remains one of the more effective ways to nurture customer relationships and encourage repeat purchasing and is a core part of establishing a successful ecommerce strategy.
Did you know that 99% of consumers check their email every day? (Source: Hubspot)
An email marketing optimization project includes the setup/migration to Klaviyo, the preferred email marketing tool for Shopify (or if you’re already on Klaviyo, a cleanup of your setup) by way of refining key, revenue-driving automated flows and other settings to optimize delivery.
Tasks as part of this project include:
- Sync Klaviyo with Shopify.
- Migrate existing ESP data (if necessary).
- Create a 2-step (2 message) automated welcome series for when users sign up for your email list.
- Create a 2-step (2 message) automated abandoned cart series for when users add something to their cart while they shop, but do not checkout.
- Setup of a template to use for all future mailings.
- Domain whitelabeling (via DNS record updates--to improve deliverability for your campaigns).
- Update UTM tracking settings.
- Integrate product tracking script.
- Setup popup content for email acquisition via Justuno.
- Generate API Key to sync Justuno data with Klaviyo.
Get in touch to provide details about your project for a full quote.
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Digital Marketing & Ecommerce Consultant | Shopify Expert
Hi, I'm Ben! I am an ecommerce, digital marketing and social media consultant who is a certified Shopify Expert and Facebook Marketing Partner and has worked with over 150 brands, athletes and public figures on optimizing their ecommerce and digital marketing strategies. I have over 7 years or experience with ecommerce/Shopify, optimizing paid advertising and social content strategy. Let's optimize your business!
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