Working with Ben was an absolute pleasure. He's very consultative, professional, responsive and reliable. Even before I officially hired him for my job, he went above and beyond to understand my business needs and offer relevant advice.

Working with Ben has been a great experience. He's extremely knowledgeable about Shopify, dedicated to his craft and highly professional.

Ben Zettler has been a valued partner for me and the Mariano Rivera Foundation. He helped elevate my social media presence and build my website from scratch. His creative expertise continues to be an asset to our brand.

You’ve setup your online store, but now you need customers. Or, you’ve had a store for a while, and maybe you’ve even tried advertising, but you’re looking for a way to take campaign performance to the “next level.”

Did you know that 26% of Facebook users who clicked on ads went on to make purchases? (Source: Kleiner Perkins) 

And, did you know that 33% of Instagram users have purchased through the platform? (Source: AdEspresso)

Advertising via Facebook / Instagram can be a powerful and impactful initiative for any business. 

The Facebook / Instagram Advertising Optimization includes:

 - Proper setup of all elements of Facebook Business Manager, including account permissions, the Product Catalog, Facebook Pixel and their syncing between each other and your Shopify store.

 - Creation of a series of audiences for use on advertising within the project (and for future use, of course), such as: retargeting cart abandoners, finding users that are interested in your competitors, lookalike audiences of site visitors and purchasers, and groups of users that engage with your organic content.

 - Creation three campaigns targeting the above audiences, with advertising served on both Facebook and Instagram.

You’ve setup your online store, but now you need customers. Or, you’ve had a store for a while, and maybe you’ve even tried advertising, but you’re looking for a way to take campaign performance to the “next level.”

Did you know that 26% of Facebook users who clicked on ads went on to make purchases? (Source: Kleiner Perkins) 

And, did you know that 33% of Instagram users have purchased through the platform? (Source: AdEspresso)

Advertising via Facebook / Instagram can be a powerful and impactful initiative for any business. 

The Facebook / Instagram Advertising Optimization includes:
 - Proper setup of all elements of Facebook Business Manager, including account permissions, the Product Catalog, Facebook Pixel and their syncing between each other and your Shopify store.
 - Creation of a series of audiences for use on advertising within the project (and for future use, of course), such as: retargeting cart abandoners, finding users that are interested in your competitors, lookalike audiences of site visitors and purchasers, and groups of users that engage with your organic content.
 - Creation three campaigns targeting the above audiences, with advertising served on both Facebook and Instagram.

Facebook / Instagram Advertising Optimization

Did you know that there are over 1 million merchants on the Shopify platform? From startups to enterprise corporations, Shopify is the go-to solution for establishing an eCommerce presence. Figuring out how to establish your presence on Shopify can be overwhelming and engaging on this Shopify Storefront Setup project will help to ease the learning curve. Among other tasks this project includes:Creation of your Shopify account.Setup of navigation and overall site content to align with eCommerce best practices.Creation of products and collections. Google Analytics Optimization for ShopifyGet in touch to provide details about your project for a full quote.

Shopify Storefront Setup

You created your website on Shopify because you understand the power of the platform, but now you need help understanding how to convert more visitors into paying customers.That’s where this project to Optimize your Shopify storefront comes in. Tasks as part of this project include:Upgrading your site to a recommended premium theme.Performing an “app audit” to assess what tools you are currently using that could be avoided and what tools you are not using that could be to your store’s benefit.Refine the storefront navigation and layout of your content according to ecommerce best practice.Perform an SEO-centric enhancement of product, collection and page data.Google Analytics Optimization for Shopify.Get in touch to provide details about your project for a full quote.

Premium Shopify Store Optimization

As other tools and ways to reach customers develop, email marketing remains one of the more effective ways to nurture customer relationships and encourage repeat purchasing and is a core part of establishing a successful ecommerce strategy.Did you know that 99% of consumers check their email every day? (Source: Hubspot)An email marketing optimization project includes the setup/migration to Klaviyo, the preferred email marketing tool for Shopify (or if you’re already on Klaviyo, a cleanup of your setup) by way of refining key, revenue-driving automated flows and other settings to optimize delivery. Tasks as part of this project include:Sync Klaviyo with Shopify.Migrate existing ESP data (if necessary).Create a 2-step (2 message) automated welcome series for when users sign up for your email list.Create a 2-step (2 message) automated abandoned cart series for when users add something to their cart while they shop, but do not checkout.Setup of a template to use for all future mailings.Domain whitelabeling (via DNS record updates--to improve deliverability for your campaigns).Update UTM tracking settings.Integrate product tracking script.Setup popup content for email acquisition via Justuno.Generate API Key to sync Justuno data with Klaviyo. Get in touch to provide details about your project for a full quote.